Kia’s reputation for offering affordable vehicles can be attributed to various strategic factors: Value-Oriented Strategy: Kia positions itself as a brand that focuses on delivering value. By offering well-equipped and reliable vehicles at competitive prices, Kia appeals to a broad customer base, including those seeking affordability without compromising on features. Efficient Manufacturing: Kia, in collaboration with Hyundai, emphasizes efficient manufacturing processes. Shared platforms and components across models help reduce production costs and achieve economies of […]
