Tag Archives: Is Chrysler supposed to be a luxury brand?

Is Chrysler supposed to be a luxury brand?

Chrysler is positioned as a mainstream brand rather than a luxury brand. While Chrysler has produced vehicles with features and designs that lean toward a more upscale market, it is not classified as a luxury brand in the same category as some other automakers. Instead, Chrysler is generally considered a mainstream brand within the automotive industry. Chrysler has produced a variety of vehicles, including sedans and minivans, that cater to a broad range of consumers. […]